Women’s Wear Daily
04.20.2014
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fashion-scoops

C&A Launching Cindy Crawford Line

German mass-market retailer is getting set to launch the exclusive collection in 1,500 branches.

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C&A Cindy Crawford Collection
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EXCLUSIVELY CINDY: German mass-market retailer C&A is getting set to launch the exclusive Cindy Crawford Collection @ C&A in 1,500 branches and eight online shops throughout Europe this fall, with Germany kicking things off in 500 doors and online Aug. 27. The supermodel’s 31-piece casual collection encompasses blazers, pullovers, cardigans, T-shirts and tops, jeans and pants, quilted outerwear and leather jackets. Prices range from 12 euros, or $14.80 at current exchange rates, for a top; 19 euros, or $23.43 for shirts and sweaters; blazers and jeans for 39 euros, or $48.09; outerwear for 79 euros, or $97.43, and leather jackets for 149 euros, or $183.75.

The Düsseldorf-based chain will accompany the launch with TV and online ad campaigns, as well as social networking activities. This is C&A’s first Europe-wide splash, with previous campaigns focusing on more local celebrities, such as former German swimming star Franziska van Almsick and the candidates of Germany’s “Next Top Model.”

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