Women’s Wear Daily
04.19.2014
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fashion-scoops

H&M Flagship Coming to Austin

A 24,000-square-foot flagship at The Domain, a mixed-use center with high-end retail and residences, is slated to open this fall.

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EVERYTHING’S BIGGER IN…: H&M continues to colonize Texas. The latest location, scheduled to open in the fall, is a 24,000-square-foot flagship in Austin at The Domain, a mixed-use center with high-end retail and residences.

The new H&M unit at The Domain will offer collections for men, young women and young men, with separate “store within the store” sections for accessories, maternity and lingerie. H&M at The Domain will also carry the Swedish retailer’s children’s collection, which features clothing for newborns up to kids age eight.

RELATED STORY: H&M Taps Lana Del Rey for Fall Ads >>

The Austin address will be H&M’s seventh location in Texas; H&M operates units not only in the largest cities but also in Mesquite, Plano and Friendswood. A 19,400-square-foot store at the Baybrook Mall in the Greater Houston area opened in May, followed by a 25,600-square-foot unit at the Willowbrook Mall. H&M entered the Dallas market last August with a store at the NorthPark Mall, while a unit at the Galleria Dallas opened in March. H&M’s largest U.S. store remains a three-level, 55,000-square-foot flagship that opened in New York in 2010.

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