fashion-scoops
fashion-scoops

Eva Mendes' Charity Talk... A Little Jagger... David Beckham, Unfurled...

Eva Mendes was overcome with emotion while discussing her work with The Art of Elysium. Also in today's scoops: David Beckham visits Selfridges.

View Slideshow



ROCK HUDSON: In an intersection of good jeans and good genes, Hudson Jeans has cast Georgia May Jagger, the youngest daughter of Jerry Hall and Mick Jagger, in its fall ad campaign. “Georgia is the new era of girl,” said David Lipman, who is helming the campaign. “A miracle like this comes around every 30 years.” Which is to say Lipman, who also serves as an operating partner in Fireman Capital, Hudson’s majority investor, sees the marketing magic in Jagger — so much so that Hudson signed her for three years. While she’s done a bit of editorial, this is the first ad campaign for 17-year-old Jagger, who has her mother’s blonde hair and bone structure. It’s also the first step in a major rebranding push for the Los Angeles-based premium denim label, which was founded in 2002. The shoot, photographed by Mario Sorrenti and styled by Camilla Nickerson, takes place this weekend in London (though Hudson is known for its Union Jack logo) and Lipman said the results will shift the traditional campaign paradigm. “It’s going to take the digital age and the print age and crash them,” he said, adding that print, online, viral video, outdoor venues and social networking will all be in the mix. As for the concept, the cameras will follow Jagger through her London life, including a trip to a club with her friends and boyfriend Django James of the band Django James & The Midnight Squires. “But it’s really about Georgia,” said Lipman. “She is going to take the world by storm. Mark my words.”

View Slideshow
Page:  « Previous ... Next »
VIEW ARTICLE IN ONE PAGE
load comments

ADD A COMMENT

Sign in using your Facebook or Twitter account, or simply type your comment below as a guest by entering your email and name. Your email address will not be shared. Please note that WWD reserves the right to remove profane, distasteful or otherwise inappropriate language.
News from WWD
Newsletters

Sign upSign up for WWD and FN newsletters to receive daily headlines, breaking news alerts and weekly industry wrap-ups.

LatestPublications
getIsArchiveOnly= hasAccess=false hasArchiveAccess=false