Women’s Wear Daily
04.20.2014
fashion-scoops
fashion-scoops

Eugenia Kim, Stetson Team Up

The hatmakers have collaborated on a capsule collection of 12 hats for fall.

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Eugenia Kim for Stetson Marina Muñoz

An image from the Eugenia Kim for Stetson campaign starring Marina Muñoz.

Photo By Courtesy Photo

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WILD WILD WEST: Hatmakers Eugenia Kim and Stetson have collaborated on a capsule collection of 12 hats for fall. Drawing on inspiration from American Western culture and the colors used by artist Georgia O’Keeffe, the collection uses rustic materials like coque, pheasant feathers and carved antler horn. Stylist Marina Muñoz, known for her men’s wear-inspired style, appears as the face of the campaign.


“When designing this collection, I had this idea of the Eugenia Kim woman in the West and what she would wear,” said Kim. “We thought Muñoz was the natural choice; she embodies the hybrid of the Eugenia Kim and Stetson woman.”


The full collection will become available at Net-a-porter and other retailers in September.

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