Women’s Wear Daily
04.16.2014
fashion-scoops
fashion-scoops

DKNY, Same Sky Team Up for International Women’s Day

Co-hosted by model Veronika Vareková at DKNY’s Madison Avenue store, 10 percent of the proceeds from the March 7 event will go to the fair trade company.

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EMPOWER SHOPPERS: DKNY will team with accessories firm Same Sky and its founder, Francine LeFrak, to mark International Women’s Day on March 7 with a charity shopping event. Co-hosted by model Veronika Vareková at DKNY’s Madison Avenue store, 10 percent of the proceeds at the Champagne reception will go to the fair trade company, which uses its own net proceeds to employ the women artisans in Africa who make its wares. As an incentive to buy, DKNY will offer a 10 percent break on its spring collection during the event.

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