GIORGIO, OLE!: Giorgio Armani’s designs now span from the runway and the living room to the oldest bullfighting ring in Spain. Armani has conceived a costume for famed bullfighter Cayetano Rivera Ordóñez on the occasion of the Corrida Goyesca. The yearly event will take place on Sept. 6 in Ronda, close to Málaga and Seville. Ordóñez will wear a specially designed bullfighting costume, or goyesco: a techno satin jacket, trousers and cloak in Armani’s iconic greige. The three pieces are embroidered with sequins and small glitter stones. Armani follows none other than Pablo Picasso, who once designed the same kind of costume for the bullfighter’s grandfather, Antonio Ordóñez. Armani’s collaboration with Rivera Ordóñez dates back to last year, when the designer tapped him for a Giorgio Armani Hand Made-to-Measure ad campaign.
Meanwhile, Dutch electro mixer DJ Tiësto is set to take Armani Exchange’s Regent Street store in London from retail to rave. DJ Tiësto will play a live set in the brand’s Regent Street store on Aug. 8, which fans can attend by purchasing a limited edition DJ Tiësto pack, which contains an Armani Exchange T-shirt, a DJ Tiësto CD and a pass to the private set, and is priced at 40 pounds, or about $80 at current exchange. Following his spin in the store, DJ Tiësto will perform at London’s 02 Arena as part of his “In Search of Sunshine” world tour, of which Armani has sponsored the London and North American dates.