TRAVELING TRUNKS: When the going gets tough, the tough gets going, quite literally. At Luca Luca, executives have been hitting the road to host trunk shows, and the results speak for themselves. A recent trunk show in Chicago raked in more than $150,000, exceeding projections, with creative director Raul Melgoza on hand to encourage sales. According to Luca Luca president Yildiz Blackstone, top items there have included a cashmere pant suit for $2,400, a red jersey silk dress for $1,300, fox knit fur vest for $4,900 and a knit shrug for $720. Luca Luca is planning a similar trunk show for New York this month and, on May 21, will offer the collection at a luncheon at the home of Miami socialite Norma Quintero. “If we find our customer is more comfortable shopping in the residences of some of their friends and acquaintances, then we are here to provide that experience for her,” Blackstone said. “Also it is a relaxed and friendly way for them to get to know Raul and get his advice as to what to choose from the collection. Times like these are a call to arms for us, and we are happy to hit the road.”
T(-SHIRT) TIME: Dita Von Teese and T-shirts don’t typically go together, but the burlesque dancer has joined a host of celebrities — including Yoko Ono, Katy Perry, Cyndi Lauper and N.E.R.D. — to collaborate on H&M’s second line of organic T-shirts for its Fashion Against AIDS initiative. Von Teese, whose design features an illustration of her signature red lips and a black smoky eye, will attend the collection’s unveiling Monday at Paris’ VIP Room. The line will be released in H&M’s stores May 28.
BIG EARS: Forget swine flu. Rodent fever is taking hold in Europe. Vanessa Paradis, Isabella Rossellini and Giles Deacon figure among a host of famous folks to have customized Mickey Mouse ears for a series of independent charity auctions. The event coincides with Disneyland Resort Paris’ year-long “Mickey’s Magical Party” event that kicked off in April, feting the cartoon character’s 50th anniversary. A batch of designer Mickey ears by the likes of Daisy Lowe, Estelle, House of Holland and Luella went on sale online Tuesday for one month, at buyoncegivetwice.co.uk, in aid of the Great Ormond Street Hospital Children’s Charity. Meanwhile, creations by the likes of Ines de la Fressange, Jeff Leatham and Phil Collins are set to go under the hammer June 22 at Paris’ Drouot Montaigne auction house, in aid of Rêves.