WWD.com/fashion-news/fashion-scoops/eco-walk-5931923
fashion-scoops
fashion-scoops

Gucci Launches Eco-Friendly Shoe Line

The Sustainable Soles line includes two styles, one for men and one for women, both made with biodegradable plastic.

ECO WALK: Gucci has launched a line of environmentally friendly shoes. Designed by Gucci creative director Frida Giannini, the Sustainable Soles footwear line includes two styles, one for men and one for women, both made with biodegradable plastic.

Available in a range of polished tones, including blush, taupe and black, Marola Green are ballerinas featuring cutout details and the company’s signature GG motif, while California Green men’s sneakers, sold in both a low- and high-top version, shows bio-rubber soles, the upper in vegetable-tanned calfskin and bio strings. The sneakers also have tongues featuring the Gucci logo printed in green on a recycled polyester label.

The Sustainable Soles line, which is part of the pre-fall 2012 collection, will hit Gucci’s e-commerce and its flagships worldwide at the end of June.