Women’s Wear Daily
04.24.2014
fashion-scoops
fashion-scoops

Eau de Trump on the Way?

The Donald said to be working on another scent.

fashion-scoops/news

Does Donald Trump have more up his sleeve than an erstwhile presidential run? Sources say he’s readying another fragrance for a launch, possibly in department stores. People close to the situation say that Trump is in the late stages of talks with Five Star Fragrances. As for a name, one possibility floating around is Success by Trump. This wouldn’t be his first whiff of the fragrance business. In 2004, Trump launched a scent — Donald Trump, the Fragrance — with the Estée Lauder Cos. Inc. That attempt ended about as quickly as it began. Could this finally be the sweet smell of —it has to be said — success for the Donald? Neither the Trump organization nor Five Star could be reached for comment.

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