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Zadig & Voltaire, the casual chic Parisian label, is bringing its rock 'n' roll style to New York. In October, the retailer will open its first store in the city's burgeoning Meatpacking District. "We have a big clientele in New York," said Zadig's founder Thierry Gillier. Keen to show its commitment to the U.S., where it opened its first boutique in Los Angeles in 2005, Zadig is also taking sides in the presidential elections, with the edition of 4,000 T-shirts for men and women with Obama splashed across the front.