TIMBERLAND GOES BIONIC: Timberland has partnered with Pharrell Williams’ Bionic Yarn to produce an extensive range of footwear for spring that will use the company’s innovative fabric that’s made in part from recycled plastic bottles. “Timberland has been a part of my life since I was a kid, so I’m really happy they have incorporated Bionic Yarn in their brand in such a big way,” said Williams, the N.E.R.D. front man and music producer who co-owns Bionic Yarn with Tim Coombs and Tyson Toussant. Timberland is offering more than 90 different styles of shoes and boots with Bionic Yarn’s canvas material, which is made from 50 percent organic cotton wrapped around a core of 38 percent recycled PET plastic and 12 percent high-tenacity polyester. The line will hit stores in January and features hangtags calling out the practical and environmental attributes of the canvas. “We’re constantly looking for innovative new materials that deliver on our high performance standards for the outdoors,” said John Healy, general manager for Timberland’s Invention Factory. “This is a huge development for spring, a time when canvas is a must-have for consumers.” Other brands that have partnered with Bionic Yarn include Gap Japan, Cole Haan, Moncler and Williams’ own Billionaire Boys Club and Ice Cream labels.
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