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Timex traveler watch for J.Crew.

Photo By Courtesy Photo

Appeared In
Special Issue
WWDStyle issue 01/14/2011

CROSS-DRESS NO LONGER: After finding its female customers were crossing the gender divide to purchase the brand’s men’s Timex watches, J.Crew has decided to introduce a Timex model for women. The result is the stainless steel Timex traveler watch, designed in collaboration with Timex and inspired by a 1960s style. “We love the history and tradition of Timex and wanted to do something that felt classic and unique to J.Crew — so we designed something that felt more like a piece of jewelry," said Marissa Webb, J.Crew head of women’s design. The timepiece will be available in stores beginning Saturday and will retail for $98. Each watch comes with an interchangeable nylon strap, and additional bands will be available in colors including pulp driftwood, electric orange and shocking pink.

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