Women’s Wear Daily
04.16.2014
fashion-scoops
fashion-scoops

DVF's New Mantra... Ermenegildo Zegna's 3-D Fashion Show...

Diane von Furstenberg's newest H.Stern collection, named Sutras, is inspired by 18th-century Indian mogul jewelry.

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ANOTHER DIMENSION: Ermenegildo Zegna has tapped film director James Lima to create what is said to be the first 3-D fashion show. Dubbed “Live-D,” the fall 2011 Zegna show will take place Saturday during Milan Men’s Fashion Week. Mixing a live performance with a cinematic experience, models will be filmed backstage, and the images then will be projected on a giant screen against a 360-degree filmed background, coinciding with the models’ arrival on the runway. These will appear to walk off the screen, according to a source. Lima, who was a visual consultant on James Cameron’s 2009 film “Avatar,” previously worked in fashion with Prada for the “Trembled Blossom” and “Fallen Shadow” short films, and with Love Magazine for the Versace “Modelgeddon” fashion short.

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