Women’s Wear Daily
04.18.2014
fashion-scoops
fashion-scoops

DVF on a Mission... Shulman's Rebel Cry... Cortazar, In or Out?...

Diane von Furstenberg was honored by The Mission Society yesterday.

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Karen Murray and Nautica employees.

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Most Recent Articles In Fashion Scoops
Most Recent Articles In Fashion Scoops



MAKING WAVES: The first U.N.-declared World Oceans Day was last week and Nautica celebrated its seafaring heritage with an employee cleanup of the Hudson River, marketing initiatives through the day and a party with Vanity Fair. Karen Murray, president of VF Corp.’s sportswear coalition, which includes Nautica, donned rubber gloves and joined over 100 Nautica associates in removing refuse from the banks of the Hudson in lower Manhattan. During the day, Lord & Taylor featured Nautica windows portraying the environmental threats facing the oceans, while eco-friendly pedi-cabs were dispatched to Times Square, Penn Station and other high-traffic areas to promote a new fragrance, Nautica Oceans, a water-based scent that comes in eco-friendly packaging. The day culminated in a party at Hudson Terrace to benefit Oceana, a conservation organization Nautica is sponsoring over the next three years via a cause-marketing platform. Amber Valletta spoke about Oceana’s work, and Estelle sang several songs to a crowd that included Lisa Airan, Minnie Mortimer, New York Ranger Brandon Dubinsky and Danielle Staub of “The Real Housewives of New Jersey.”

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