The Karl design by the I Love Dust agency.
Photo By Courtesy of Industrial Pictures
- Perrin Parties in New York
- Nicola Formichetti to Be Featured in Zero Zero
- Honest by. Unveils Sixth Collaboration
DUST UP: Bringing new meaning to the word “typeface,” the English graphic design agency I Love Dust did a clever take on Karl Lagerfeld’s iconic visage, rendering it in a collage of phrases: The dark shades say “Sunglasses are like eye shadow: They make everything look younger and pretty,” while his signature collar reads, “Black, like white, is the best color."
The witty design appears on one of four limited-edition T-shirts for women and men by I Love Dust for Lagerfeld’s new Karl line. They are slated to go on sale from May 31 exclusively at the masstige label’s pop-up store at 375 Bleecker Street in New York City as well as at Colette in Paris and on karl.com. They will retail for $95.
“His rings, his hair, his clothes are all perfect elements to interpret through graphics and illustration,” said I Love Dust founders Mark Graham and Ben Beach, whose agency churned out more than 50 options for their famous client. Also selected for production was a sketch of one of his signature fingerless leather gloves.
While occasionally mistaken for a cleaning service, the multidisciplinary collective — with branches in London and Hampshire, England — is known for its playful, narrative style and has also done work with brands including Nike, Kidrobot and Kiehl’s.
ADD A COMMENT
Sign in using your Facebook or Twitter account, or simply type your comment below as a guest by entering your email and name. Your email address will not be shared.