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Fake Primark Store Spotted in Dubai

The fast-fashion retailer, which operates 236 stores in Ireland, the U.K. and mainland Europe, is considering its legal options.

DUBAI’S FAKE PRIMARK: It seems that no fashion brand is too mass-market to warrant counterfeiting. Reports have emerged of a fake version of the fast-fashion store Primark store located in Dubai, on Bank Street in the country’s Bur Dubai district. A spokeswoman for Ireland-based Primark, which is known for its ultralow-priced fashion offer, said: “We are aware that there is a store in Dubai that purports to be part of our group. Primark does not operate any stores there and this is therefore not a legitimate Primark store,” she said. “The company is considering its legal options.” Primark currently operates 236 stores in Ireland, the U.K., Spain, the Netherlands, Belgium, Germany and Portugal. The brand is part of the Associated British Foods group, which is owned by the Weston family, which also controls Selfridges, Holt Renfrew and Brown Thomas.

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