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EAST ENDER: After spending many a summer in East Hampton, Stella McCartney is throwing her hat into the Hamptons retail ring, if only for a long weekend. McCartney will do a pop-up shop — her first ever — Aug. 22 to 24 at the Fireplace Project, an auto garage-turned-gallery, in East Hampton. The temporary store will feature fall merch as well as a trunk show of the resort 2010 collection, and a portion of the sale proceeds will benefit the Pollock-Krasner House & Study Center. No word on whether McCartney will make an appearance.