Ken Downing [Hearts] Theodora & Callum... Bulgari's Crown Shades...

The Neiman Marcus Group fashion director has big plans for Theodora & Callum, including exclusive products and prominent placement in Neiman’s catalogue.

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DOWNING [HEARTS] T&C: With such an affinity for Theodora & Callum, you’d think Ken Downing was the brand’s godfather. The Neiman Marcus Group senior vice president and fashion director was one of the first to champion the line when it launched in the spring at Bergdorf Goodman and Neiman Marcus. He has bigger plans for the brand now, including exclusive products, prominent placement in Neiman’s catalogue and dedicated e-mails.

Created by Stefani Greenfield and Desiree Gruber, Theodora & Callum recently previewed its resort offerings, where Downing waxed enthusiastic about the brand. “Ken is very collaborative,” Greenfield said. “He gives constructive criticism. For our events, Ken created something like a shop-in-shop and promoted the full range of Theodora & Callum products,” said Greenfield, who attended five of Neiman’s 15 fashion shows for the brand.

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