BIRTHDAY: Armani Exchange is turning 20 this year and it’s time to celebrate. Giorgio Armani will mark the anniversary with seasonal capsule collections, a series of events around the globe, a commemorative brand on its logo, and the launch of A|X Stylepad, an interactive create-your-own app that launches today. IPhone and iPad users will be able to design their own A|X pages by selecting a background, casting a model from supplied images and writing a personalized message over the image to share with friends on social networks. A|X Stylepad will be housed on the A|X Mobile site and will provide a preview of the limited edition product, exclusive video and access to the A|X Life section for events, trends, music and brand news. A|X, which is targeted to young men and women with an urban sensibility, currently operates 201 freestanding stores in 24 countries.
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