Women’s Wear Daily
04.16.2014
fashion-scoops
fashion-scoops

Dockers Names Chief Marketing Officer

Adrienne Lofton Shaw was previously senior marketing director at Under Armour Inc.

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DOCKERS NAMES CMO: Dockers has named Adrienne Lofton Shaw as vice president and chief marketing officer, effective April 15. Lofton Shaw was previously senior marketing director at Under Armour Inc. In her new role, she replaces Jen Sey, who exited the position to become senior vice president of e-commerce for Levi Strauss & Co., which owns Dockers. Lofton Shaw reports to Seth Ellison, executive vice president at Levi Strauss & Co. and president of the Dockers brand.

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