Women’s Wear Daily
04.23.2014
fashion-scoops
fashion-scoops

DKNY's New App

The brand has released a new, free, “augmented reality” smartphone app called DKNYfx.

fashion-scoops/news

CALLING ALL SOCIAL-MEDIALITES: DKNY has released a new, free, “augmented reality” smartphone app called DKNYfx, which will stand as the brand’s official platform for all digital initiatives. To promote the app and invite Olympic visitors to its new U.K. flagship at 27 Old Bond Street, the brand has employed model street teams around London on July 21 and 28 to distribute postcards that can be presented at the store for free a DKNY London tote bag (a total of 5,000 will be given out).

load comments

ADD A COMMENT

Sign in using your Facebook or Twitter account, or simply type your comment below as a guest by entering your email and name. Your email address will not be shared. Please note that WWD reserves the right to remove profane, distasteful or otherwise inappropriate language.

Ads by Google

Newsletters
Newsletters

Sign upSign up for WWD and FN newsletters to receive daily headlines, breaking news alerts and weekly industry wrap-ups.

Publications

ArticleFinder

Fashion


Choose By

Clear

How it works

Close

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.


Or