Women’s Wear Daily
04.19.2014
fashion-scoops
fashion-scoops

DKNY Jeans Launches New Blog, Tumblr

The brand is stepping up its social media presence — and the content goes far beyond just denim.

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DKNY JEANS

SOCIAL SWIRL: DKNY JEANS is stepping up its social media presence with the launch of a new blog, Instagram and Tumblr — and the content goes far beyond just denim. The brand has tapped a series of downtown New York influencers including photographer Angela Pham of Bravo’s “Gallery Girls” and fashion and music journalist Alex Catarinella to contribute original content. Also, a video series, launched through a partnership with Nylon magazine, will feature interviews with “muses” like DJ duo Mia Moretti and Caitlin Moe of The Dolls and actor Tyler Blackburn of “Pretty Little Liars.” All platforms, which will be updated regularly, can be accessed via blog.dknyjeans.com.

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