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SLEEPY HEADS: Peter Som has a new goal: to get his clients into bed. On Tuesday night, the designer unveiled his debut bedding collection with Italian linen manufacturer Sferra, which features four styles that rework prints from past runway collections. The Newport florals, for instance, done in both avocado and porcelain blue, reference his spring 2007 Marie Antoinette-inspired show, as does the light gray Damask print, which originally took its inspiration from a drawing room in Versailles. Chrysanthemum’s arty florals, meanwhile, stems from his spring 2010 lineup. Then there’s the latticelike calligraphy patterns, which read “PS I Love You” — that’s an old nickname of Som’s from his Connecticut College days.
If bedding seems a curious brand extension for him, Som noted, “It’s all becoming one thing, from the clothes you wear to the bag you carry to what you sleep on. It’s really about how you live your life.” Besides, Som happens to be well-versed in interiors. “My parents were architects. I grew up with [Eero] Saarinen tables, Corbusier chairs and Alvar Aalto stools,” he explained. “When I was in high school I painted my bathroom zebra stripes and went through a Georgia O’Keefe phase [in my bedroom] where I did faux stucco on the wall.” The Peter Som collection for Sferra, priced from $30 for a sham to $415 for a duvet cover, retail, will make its debut in March.