Women’s Wear Daily
04.16.2014
fashion-scoops
fashion-scoops

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Making a dramatic entrance from behind a transparent screen with roses, Natalie Portman was presented as Dior’s new face.

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Natalie Portman

Natalie Portman

Photo By Thomas Iannaccone

DIOR’S NEW CHERIE: Making a dramatic entrance from behind a transparent screen with roses, Natalie Portman was presented as Dior’s new face to 120 journalists from more than eight countries at Chelsea Piers’ Pier 59 Wednesday. Portman’s first assignment: being the face for Miss Dior Cherie, one of the brand’s iconic fragrances. A series of print ads shot by Tim Walker and a TV campaign by Sofia Coppola both break in March. Of her co-star in the TV ads, 29-year-old Portman cracked: “I felt like a big old cougar. He’s, like, 20.” The TV ad also features a shot of a white swan — “It’s subliminal advertising for my film,” quipped Portman, referring to her latest role in “Black Swan.”

Parfums Christian Dior chief Claude Martinez called Portman “charismatic and elegant,” and noted this is the first time the actress has collaborated with a luxury beauty company. But Portman told a tale on herself: when she’s not working, she prefers to be au naturel. “I’m pretty casual in my beauty routine in my real life,” she said. “Some might say sloppy.”

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