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DIGITAL HIRE: Barneys New York named Matthew Woolsey senior vice president of digital, a new role. Most recently, Woolsey was managing director at Group SJR, a digital, media, design and market research firm. There, he worked with clients like Target Corp., Credit Suisse and General Electric, as well as Barneys as it revamped its e-commerce site and launched the warehouse sale online. Woolsey will now spearhead barneys.com and report to the retailer’s chief operating officer, Daniella Vitale.