fashion-scoops
fashion-scoops

Cher's Closet From 'Clueless' Comes to Life Digitally

Metail, the London-based online technology company, has created a digital fitting room, which launches today.

DIGITAL DREAM: Cher Horowitz’s digital closet from the 1995 film “Clueless” has been brought to life by Metail, the London-based online technology company. Users can enter their height, weight and bra size to create their own 3-D model in order to try on various looks that can be shared on Facebook or sent to friends via an e-mail link, where feedback can be sent. The bespoke digital fitting room launches today.

“Adding the ‘share’ capability to our product is a key milestone for us, which will be rolled out with our commercial partners in the forthcoming months,” said Metail’s chief executive officer Tom Adeyoola. “We know through feedback that the ‘share’ option is key to moving our user experience forward. Sharing outfit combinations with friends for comment and advice in the same way that consumers shop for clothing on the high street has been a key experience missing from the online shopping experience, until now.”

Metail develops online fitting room technology and was founded by Adeyoola in 2008. The company has raised more than 5.4 million pounds, or $9.2 million at current exchange, in funding. It launched initially with Tesco in 2012, and then with other retailers including Warehouse in the U.K., Zalando in Germany and Dafiti in Brazil.

load comments

ADD A COMMENT

Sign in using your Facebook or Twitter account, or simply type your comment below as a guest by entering your email and name. Your email address will not be shared. Please note that WWD reserves the right to remove profane, distasteful or otherwise inappropriate language.
News from WWD
Newsletters

Sign upSign up for WWD and FN newsletters to receive daily headlines, breaking news alerts and weekly industry wrap-ups.

LatestPublications
getIsArchiveOnly= hasAccess=false hasArchiveAccess=false