Diet Coke Unveils Can by Chantal Thomass

Drink maker taps French lingerie designer as artistic director for the French market.

Chantal Thomass Diet Coke Ellen von Unwerth

IN THE CAN: Chantal Thomass has unveiled the Valentine’s edition can she designed as Diet Coke’s artistic director for 2014.  A ribbon on a silver background forms the shape of a heart, in keeping with the Valentine’s Day theme.
The can is slated to arrive early February in the French market only. Also in the pipeline is also an aluminum bottle and a box designed by Thomass, set for an April release.
Thomass joins an illustrious group of designers who collaborated with Diet Coke including Karl Lagerfeld, Jean Paul Gaultier and Marc Jacobs.