Diesel Teams with Lapo Elkann

Limited-edition jeans to be announced Thursday via videoconference.

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DENIM BUDDIES: Diesel’s Renzo Rosso and longtime buddy Lapo Elkann have joined forces to create a pair of limited-edition jeans called Blue Safado.

The collaboration will be officially announced on Thursday during Vogue Fashion’s Night Out in Milan via videoconference, allowing journalists to directly interact with both Rosso and Elkann from any computer. The general public can also follow the live-stream on

Only 1,000 pairs of the Blue Safado jeans will be manufactured and starting next month will be exclusive to Italia Independent sales points for $374.

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