Women’s Wear Daily
04.19.2014
fashion-scoops
fashion-scoops

Sephora Taps Prabal Gurung for Uniforms

The new additions will bow in late April in North America stores.

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DESIGNING WOMEN (AND MEN): Sephora has commissioned designer Prabal Gurung to create new uniforms for all Sephora beauty advisers in North America, which will bow in late April. The new additions — the first change to the retailer’s employee wear since 2001 — consist of a black shift dress with red trim and a fitted black pantsuit with red accents for women, and a black shirt, black sweater with red accents and black pants for men.

“My intention was to reflect the style and playfulness of shopping in a Sephora store, but to also make sure they would be functional in such a fast-paced environment,” the designer noted. “The dress incorporates one of my favorite design elements, offering a flash of vibrant red, while the women’s pant suit and the separates for men give a sleeker, more tailored look.”

RELATED STORY: Prabal Gurung Named Chief Designer for ICB >>

Added Sharon Rothstein, senior vice president of marketing for Sephora: “Prabal’s ability to design clothes that are modern and cool yet accessible to all women reflects Sephora’s ideal of client-inspired beauty. Prabal has truly harnessed our brand aesthetic.”

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