The new Designers House concept is crossing clicks and bricks to decorate customers’ homes. Its launch was celebrated Wednesday night at its physical space at furnishings destination HD Buttercup in Culver City, Calif., where Jena Malone, Mark Sikes, Cameron Silver and Cameron Helm got to check out rooms with interior merchandise from Aerin Lauder, Celerie Kemble, Jeffrey Alan Marks, Suzanne Kasler, Mr & Mrs. Howard and Thom Filicia. Designers House also boasts online portals dedicated to each of the six designers. It uses a tiered pricing structure giving interior designers trade discounts and general consumers standard retail pricing.
Stephen Roesler, a digital entrepreneur who previously built the app Privy, created Designers House with Keith Granet, founder of Granet & Associates and the Leaders of Design Council. Evan Cole, founder of HD Buttercup, is a partner in the physical Designers House boutique. “People have admired great design from afar and, for years, the design centers barred the public,” said Roesler, adding that he and Granet “felt it was time to build a platform that would combine access to well-curated designer brands and ease of use for both the trade and public to purchase online, coupled with a retail presence.”