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Dannijo Marks Fifth Anniversary With Capsule Collection

The limited-edition line includes some of sisters Danielle and Jodie Snyder's most popular necklaces, earrings and bracelets.

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Dannijo

Dannijo's Lainey earrings, created specifically for the brand's fifth anniversary.

Photo By Courtesy Photo

DANNIJO TURNS FIVE YEARS OLD: Sisters Danielle and Jodie Snyder started their jewelry line Dannijo exactly five years ago, and to celebrate the milestone, the two released a limited-edition capsule collection that includes some of their most popular necklaces, earrings and bracelets. Comprised of six pieces — a classic gold Etta bib and the best-selling Lovisa earrings re-created in black and white (and renamed the Lainey) — the range is available exclusively at dannijo.com. A bonus: The range will retail from $295 to $425, a bit lower than the brand’s average price point. “Having an online presence has really changed the spirit of the industry — in a good way. It’s allowed us to have a window to the world at a very young age as a brand,” Danielle Snyder said. “Through social media, you sort of [develop] this ability to get feedback in real time, and that changes the business model a lot.” The brand is carried in more than 120 doors worldwide, from Bergdorf Goodman to Holt Renfrew, Harvey Nichols, Matches and Lane Crawford.

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