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fashion-scoops
fashion-scoops

Dannijo Marks Fifth Anniversary With Capsule Collection

The limited-edition line includes some of sisters Danielle and Jodie Snyder's most popular necklaces, earrings and bracelets.

Dannijo

Dannijo's Lainey earrings, created specifically for the brand's fifth anniversary.

Photo By Courtesy Photo

DANNIJO TURNS FIVE YEARS OLD: Sisters Danielle and Jodie Snyder started their jewelry line Dannijo exactly five years ago, and to celebrate the milestone, the two released a limited-edition capsule collection that includes some of their most popular necklaces, earrings and bracelets. Comprised of six pieces — a classic gold Etta bib and the best-selling Lovisa earrings re-created in black and white (and renamed the Lainey) — the range is available exclusively at dannijo.com. A bonus: The range will retail from $295 to $425, a bit lower than the brand’s average price point. “Having an online presence has really changed the spirit of the industry — in a good way. It’s allowed us to have a window to the world at a very young age as a brand,” Danielle Snyder said. “Through social media, you sort of [develop] this ability to get feedback in real time, and that changes the business model a lot.” The brand is carried in more than 120 doors worldwide, from Bergdorf Goodman to Holt Renfrew, Harvey Nichols, Matches and Lane Crawford.