A RAPPER BOOST: T-Pain has new collaborators in retailer Anchor Blue and apparel brand Swag Like Us. The Grammy Award-winning rapper is leading the “Can You Rock?” contest, running July 15 to Aug. 26, to select a promising singer or rapper from demo submissions on Anchor Blue’s Web site. T-Pain, who is expected to be featured in advertising associated with the contest, will record a song with the winner that he will write and produce. “This is a great opportunity for me to work with some up-and-coming talent, while giving someone a head start in the music business,” he said. In conjunction with the contest, Swag Like Us will introduce music-influenced apparel in Anchor Blue stores for the back-to-school season. Southern California-based Anchor Blue has 112 stores but is planning to add around 10 more this year, as well as e-commerce capabilities. T-Pain, whose 2008 album “Thr33 Ringz” went gold, is at work on his next album, called “RevolveR.”
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