WWD.com/fashion-news/fashion-scoops/damiani-launches-initiative-for-sardinia-7294749
fashion-scoops
fashion-scoops

Damiani Launches Initiative for Sardinia

The jeweler will donate a portion of sales proceeds to the Italian Red Cross.

A Damiani diamond heart pendant

A Damiani diamond heart pendant

Photo By Courtesy

HELPING HAND: Italian jewelry firm Damiani has launched an initiative supporting the Italian island of Sardinian after it was hit by torrential rains last week.

 

For two weeks from Saturday, Damiani’s flagships in Italy, along with the boutiques of parent watch retailer Rocca, will sell a selection of the jewelry label’s iconic pieces at reduced prices.

 

Damiani will donate 20 percent of the proceeds to the Italian Red Cross, which is assisting the people affected by the storms.