WWD.com/fashion-news/fashion-scoops/cushnie-et-ochs-htc-create-custom-phone-6217262
fashion-scoops
fashion-scoops

Cushnie et Ochs, HTC Create Custom Phone

The limited edition phone nods to the black and white color palette from the line's spring 2013 collection.

HTC One Cushnie Et Ochs

The HTC One by Cushnie et Ochs.

Photo By Courtesy Photo

PORTABLE FASHION: Cell phone maker HTC is collaborating with fashion design team and MADE Fashion Week participants Cushnie et Ochs to create custom HTC One Smartphone. The limited edition phone nods to the black and white color palette from Cushnie et Ochs spring 2013 collection, which will be shown at on Sept. 7th at 3 p.m. at Milk Studios.

“Bringing the Cushnie et Ochs aesthetic to a world outside the realm of fashion was so new and inspiring and really allowed us to develop the ultimate sleek and sexy tech accessory,” said Carly Cushnie.

The phone is preloaded with MADE Fashion Week-related applications and software.