Women’s Wear Daily
04.16.2014
fashion-scoops
fashion-scoops

Lacoste to Outfit Team France in Sochi

The brand replaces Adidas as the official outfitter for the country's Olympic and Paralympic Games in Russia in February.

fashion-scoops/news
View Slideshow
Lacoste French Olympic
Most Recent Articles In Fashion Scoops
Most Recent Articles In Fashion Scoops More Articles By

CROCODILE ROCK: The Lacoste crocodile logo will make his way onto Team France’s outfits at the Olympic and Paralympic Games in Sochi, Russia, in February. The Lacoste brand replaces Adidas as the official outfitter for the French Olympic team.

The brand presented the eight outfits it designed for the French athletes during a press conference held by the French National Olympic Committee on Monday in Paris.

Lacoste’s collaboration with the committee extends through 2016, which includes the games in Rio de Janeiro that year.

“Lacoste was the outfitter for the French ski team in 1968, but this is the first time we are official partner of the entire French delegation,” Lacoste chief executive José Luis Duran told WWD. “We will have a great visibility.” For example, French athletes are to wear the outfits during opening ceremonies and for medal presentations.

He added that the brand’s values, as well as its French origins, make it a legitimate partner. “The Olympic [Games] collection was designed in our design studio in Paris and is mainly manufactured in our factory in Troyes [France],” he said.

Duran said about 20 percent of the brand’s budget is allocated to sports events. “The budget hasn’t increased. We are allocating it differently, focusing on tennis, golf and the Olympics.”

The Olympics collection consists of eight outfits for women and men: two ceremonial outfits, two official outfits and four village outfits. Most of the Olympics products for men will be available in Lacoste boutiques in France this fall with prices ranging from 50 euros, or $68 at current exchange for a pair of gloves, to 220 euros, or $298 for a sweater. A shop-in-shop dedicated to the Olympics references will be installed in the Champs-Élysées flagship as well as windows dedicated to it.

View Slideshow
load comments

ADD A COMMENT

Sign in using your Facebook or Twitter account, or simply type your comment below as a guest by entering your email and name. Your email address will not be shared. Please note that WWD reserves the right to remove profane, distasteful or otherwise inappropriate language.

Ads by Google

Newsletters
Newsletters

Sign upSign up for WWD and FN newsletters to receive daily headlines, breaking news alerts and weekly industry wrap-ups.

Publications

ArticleFinder

Fashion


Choose By

Clear

How it works

Close

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.


Or