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HARRODS GOES MOBILE: Harrods has launched its own iPhone app. The free app includes features such as an interactive store guide that uses GPS, so customers can locate where they’re standing in the vast store. The content also includes a guide to Harrods’ history, menus for all of the store’s 29 restaurants and a link to Harrods’ Twitter feed. Mark Briggs, the store image director, said: “We are continuously aiming to offer our customers the optimum level of service through use of new technology. With its useful tools and services, the Harrods app is set to become a vital part of the shopping experience at the store.”
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