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UNBELIEVABLY GOOD PRICES: Gilt shoppers may have noticed some unusually sharp bargains at the Women’s Final Sale Wednesday. Long wool cape coats from Y-3, which at full price sell for more than $1,000, were priced at about $30. Printed silk secretary dresses from Tucker, normally starting at $325, were $29 — while, strangely, the same item in a shorter blouse version was $49.
But customers were charged different prices at checkout or when the item shipped. A Tucker silk dress rang up at $49, not $29. A BCBG blouse became $39, not $29.
“We had a lot of technical difficulties with that sale,” said a Gilt customer service rep when questioned about the discrepancy on an order. “A lot of people have called.” She said Gilt would refund the difference if the customer called back after the item shipped.
The sale was a large one, with as many as a dozen items or more each from 53 designers, from Alice + Olivia to Vera Wang Lavender Label.
A Gilt spokeswoman said the company is not yet sure how many orders were affected, but plans to refund all errors and already has started reaching out to customers. The glitch was a coding error, and there is no issue with the company’s software, she added.
But Gilt could face not only a software glitch, but a legal one: Federal Trade Commission rules make it against the law to charge customers more than the advertised “shelf price” and stores that do may be charged civil and criminal fines.