MR PORTER’S NEW HIRE: Mr Porter, the global men’s wear e-commerce site that will go live in January, has hired Toby Bateman as buying director. WWD has learned that Bateman will lead a multimillion-pound buy, and will begin work in the fall, reporting to Natalie Massenet, founder and executive chairman of Net-a-porter. Bateman is currently buying manager at Selfridges and has 15 years’ experience in the men’s business. “This is a once-in-a-lifetime opportunity to be at the helm of this phenomenal new business as it launches,” Bateman said. Mr Porter is the sibling of Net-a-porter.com, and is aimed at the style-conscious man.
“Mr Porter is defined by the senior team that will launch it in 2011,” Massenet said. “From the outset, we knew that Toby was a perfect fit for this role. He has a very clear vision of how men shop and what they will expect from Mr Porter.” Bateman joins buyer Katja Delaloye, who was previously at Brunschwig & Cie and Hofstetter Sports.