Lady Gaga in 2009
Photo By George Pimentel/Getty Images
NO GAGA?: Executives at Coty Inc. denied a report circulating online that the company has signed a fragrance deal with Lady Gaga. “I know nothing of this project,” said Steve Mormoris, senior vice president of global marketing for the firm’s Coty Beauty division. “It is a totally false rumor.” Gaga’s involvement in beauty includes acting as a spokeswoman for the MAC AIDS Fund. She collaborated with the Estée Lauder Cos. Inc.-owned MAC Cosmetics brand to create a signature Viva Glam lipstick in a “bubble-gummy” pink shade, which hit stores in February. Despite Coty’s denial, speculation continues to percolate.
Coty has pioneered the celebrity fragrance craze of the past several years. Through its prestige and beauty divisions, the firm has produced and markets fragrances from some 16 celebrities — Jennifer Lopez, Beyoncé Knowles, Sarah Jessica Parker, David and Victoria Beckham and Halle Berry, to name a few — plus a host of fashion designers and brands, including Marc Jacobs, Calvin Klein and Vera Wang.
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