Women’s Wear Daily
04.23.2014
fashion-scoops
fashion-scoops

Cosabella Taking Role in Episode of 'The Face'

On the new TV series, Naomi Campbell, Karolina Kurkova and Coco Rocha will serve as coaches in search of the next supermodel and face of Ulta Beauty.

fashion-scoops/news

THE FACE: Miami-based lingerie brand Cosabella will be featured in the new TV series “The Face” on the Oxygen network, which is scheduled to premier on February 12. The show will be hosted by photographer Nigel Barker and will feature three models: Naomi Campbell, Karolina Kurkova and Coco Rocha, The glam trio will serve as coaches in search of the next supermodel and face of Ulta Beauty.

Cosabella will be showcased in a “campaign challenge” where the teams will compete to show different sides of the Cosabella Woman — conservative or warm and sexy, by appearing in a 15-second TV commercial. Guido Campello, Cosabella’s vice president of sales, branding and innovation, will serve as a special guest judge to determine the winning lingerie team, said a spokeswoman. Each member of winning team will receive an exclusive cutie thong set from the Never Say Never collection with styles named after the winners in their signature colors. The sexy items will be sold exclusively at Cosabella stores and at cosabella.com. There will also be a twitter party at the Cosabella flagship on Lafayette Street in New York to promote the episode featuring Cosabella which will reportedly air on February 26.

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