BRAZILIAN BOUND: Christian Dior Parfums has set up house in Brazil with the launch of its first retrospective exhibition there. São Paulo’s Iguatemi shopping center will host “Christian Dior: Couturier Parfumer,” which opened to the public last week and runs through Sunday as part of the Year of France in Brazil celebration. The exhibit, which will travel around the world after its weeklong stint in Brazil, showcases the history and the social impact of the French perfume house through some of its most iconic fragrances including Miss Dior, Eau Sauvage and J’Adore. Limited edition bottles dating back to 1947, vintage ad campaigns and the story of the creative talents behind the fragrances also will be on display. The story of founding couturier Christian Dior, who wrote in his 1951 biography “Je Suis Couturier” that “perfume is an indispensable accessory,” also will be showcased to highlight the role fragrance has played in fashion. LVMH-owned Christian Dior Parfums has been in Brazil since 1998. Its J’Adore fragrance is currently the best-selling scent in the country.
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