Women’s Wear Daily
04.17.2014
fashion-scoops
fashion-scoops

Gucci Said to Be Developing Makeup Line

This would be the fashion label's first foray into maquillage, although it already has several blockbuster fragrances under the P&G umbrella.

fashion-scoops/news

COLOR ZONE: Is Gucci blushing? According to market sources, the Italian fashion brand, which has had a licensing contract with Procter & Gamble Co.’s Prestige division since 2006, is developing a makeup line that will hit shelves in 2014. This would be Gucci’s first foray into maquillage, although it already has several blockbuster fragrances under the P&G umbrella, including Gucci Première, fronted by Blake Lively, and the Gucci Guilty franchise promoted by Evan Rachel Wood and Chris Evans.

A spokesman for P&G Prestige declined to comment on the rumors.

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