Women’s Wear Daily
04.18.2014
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fashion-scoops

Vbeauté Launches Lip Gloss

The year-old brand has launched an antiaging gloss containing botanicals that react to the user’s lip chemistry to create a unique tint.

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COLOR YOUR WORLD: Skin-care start-up vbeauté is now into colors. The year-old brand has launched an antiaging lip gloss containing self-adjusting botanicals that react to the user’s lip chemistry to create a unique tint for the user.

The gloss, called Lip Spread, is available in a 0.34-fl.-oz. tube that retails on the vbeaute.com site for $28. Also, in development for launch early next year is a new line of lip colors as the firm takes a first dip into color cosmetics.

Founder Julie Macklowe, a former hedge-fund manager, will make a personal appearance on Dec. 12 at Bergdorf Goodman, starting at 6:30 p.m., to celebrate the company’s first birthday. Ten percent of vbeauté sales that night will benefit the 92Y Nursery School.

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