Women’s Wear Daily
04.19.2014
fashion-scoops
fashion-scoops

Gilt Groupe Taps 'White Collar' Star Matt Bomer

The actor will help design and curate a sale of men’s ties, bow ties and pocket squares by Alton Lane.

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COLLAR AND TIE: Gilt has tapped “White Collar” star Matt Bomer to help design and curate a sale of men’s ties, bow ties and pocket squares by Alton Lane, inspired by his dapper character, Neal Caffrey. The offering of Caffrey Collection tailored accessories kicks off on Gilt.com on Tuesday and includes a selection of bespoke Alton Lane suit and shirt packages, in fabrics selected by Bomer. The promotion coincides with the return of “White Collar” to USA Network, for the final six episodes of the show’s fourth season. Gilt will feature Bomer in an editorial on its men’s fashion blog and give away a pocket square, designed by the actor, to the first 500 Gilt members to visit the Caffrey Collection sale.

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