WWD.com/fashion-news/fashion-scoops/colette-saturdays-surf-launch-unisex-line-6701424
fashion-scoops
fashion-scoops

Colette, Saturdays Surf Launch Unisex Line

The New York-based retailer and sportswear brand and Parisian concept store have launched a five-piece line for spring.

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SPRING FLING: New York-based retailer and sportswear brand Saturdays Surf NYC and Parisian concept store Colette have a self-described “lasting friendship” — the store has supported the brand since the inception of its first collection in 2010 — and the companies recently took it to the next level. The two teamed up to launch a five-piece unisex line for spring, consisting of graphic t-shirts, board shorts, a tote bag, beach towel and hat featuring a mix of each brand’s signature logos. “We designed the items thinking about how the DNA of both brands could coexist,” Saturdays co-founder Morgan Collett told WWD. The collection, which hit Colette on Monday, ranges from $40 to $95 and launches today in Saturdays’ Manhattan outposts as well as on saturdaysnyc.com.