TALKING MONEY: Nina Garduno is coming to grips with the fact that expanding Freecity isn’t going to be free. The former vice president of men’s wear at Ron Herman, who opened the 800-square-foot Freecity Supershop in Malibu, Calif., six years ago with funding from Herman before a self-funded move to Hollywood to launch a 3,000-square-foot Freecity Supershop Supermät last year, has been setting up meetings to discuss the possibility of bringing on board a financial partner. Although she declined to disclose who she has been meeting with, investment could help Garduno add Freecity locations in key cities such as Paris and New York, as well as smaller units in secondary markets. It could also be used to grow the Freecity apparel brand, which has built a cult following for its sweats, shirts, hoodies and pants retailing for around $75 to $300, from its current distribution network of around 15 U.S. doors, and 25 doors in Europe and Asia.
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