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ALL NET: Giorgio Armani, ever the basketball fan, has pledged 42 million euros, or $57.9 million at current exchange, over the next three years to the Milan-based Olimpia Armani Jeans team, of which he is a sponsor and partial owner. In October, the Italian designer said he would donate 2.4 million euros, or $3.3 million, to restore Milan’s historical Palalido sports center.
Meanwhile, Giorgio Armani kicked off a charity initiative this week committed to promoting access to clean drinking water. Dubbed Acqua for Life, the project, in conjunction internationally with Green Cross International and UNICEF’s Tap Project in the U.S., aims to provide a minimum of 40 million liters of drinking water worldwide to populations in need. For every bottle of the fragrances Acqua di Giò or Acqua di Gioia purchased, the Italian fashion house has pledged to donate around 100 liters of drinking water to the cause through the end of March. Customers will have the opportunity to double their drinking water donation by logging onto a dedicated Facebook page. An iPhone app, Twitter and Internet site acquaforlifechallenge.org intend to virally boost awareness for the cause.