THE THIN RED LINE: Prada launched its first Linea Rossa Optical collection licensed to Luxottica Group in Athens Wednesday at the Italian fashion brand’s store. The collection is a development of the Linea Rossa eyewear collection leveraging sports equipment technologies with active details such as rubber nose pads and temple tips for high-performance grip and fit. Powdery shades of army green, stone and dark brown, black, white and red, and vivid semitransparent acetates in red, blue, green, brown and opaline contribute to the informal look of the collection. Advertising images were shot by Hedi Slimane, also in charge of Prada Men’s campaign.
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