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GARDEN OF DELIGHTS: Louis Vuitton brought the green of an English garden into inner-city London Tuesday night. The label celebrated the opening of its new store in London’s Westfield mall by hosting an urban garden installation by artist Jeremy Deller.
Deller had strewn a carpet of hay outside the store, and dotted about plastic grow bags filled with chives, coriander, red currants, irises and lilies, all watched over by a few straw scarecrows — though he admitted the jaunty shirts they were wearing weren’t Louis Vuitton’s own. The 4,300-square-foot store is on the ground floor of Westfield’s upscale Village area, near Prada, Gucci and Dior boutiques. Philippe Schaus, senior vice president, international, at Louis Vuitton, said the brand will continue to build its European presence. The label will open a new Louis Vuitton Maison on London’s Bond Street in February, designed by architect Peter Marino. “It will take the in-store experience to the next level of luxury, refinement and coziness,” said Schaus. “It’s a once-every-year kind of project.” The company also will open a store on Rome’s Piazza San Lorenzo in Lucina in 2010.